The accuracy and objectivity of media reporting significantly influence Bangladeshi students’ decisions to pursue journalism as a career, a recent study published in Journalism and Mass Communication Educator by SAGE Publishing reveals.

Conducted by University of Dhaka researchers Khandakar Rubyat Mursalin and Md. Nasimul Huda, the study surveyed 340 students from 16 public and private universities across Bangladesh between April and May 2024. Among them, 127 students (37.35%) were from public universities, and 213 (62.65%) were from private institutions. Male students accounted for 55.6% of respondents, while female students represented 44.4%. Geographically, 61.5% of the participants came from outside Dhaka, with 38.5% based in the capital.

The study found that students’ decisions to pursue journalism were influenced by personal factors, including voluntary interest in the field and prior media experience, as well as encouragement from family, teachers, and peers. Many students were motivated by journalism’s role in creating societal impact, promoting transparency, and contributing to national development.

However, trust in the media emerged as a critical factor. Students were more likely to pursue journalism if they perceived the media as accurate and objective. Conversely, issues such as bias, sensationalism, censorship, and political interference discouraged them from considering journalism as a career.

The researchers suggest that practical measures, such as internships, hands-on training, and the inclusion of ethics in journalism curricula, could help nurture students’ interest and enhance their skills. Real-world experiences, mentorship, and stronger industry connections are also recommended to prepare students for the profession.

The study concludes that restoring trust in the media is vital to attracting and retaining future journalists. Upholding accuracy and objectivity, the researchers argue, is essential for inspiring the next generation of media professionals in Bangladesh.